Description: A monthly chic event/party hosted in Soweto
Duration: Monthly session
Location: Walter Sisulu Square, Soweto
Damage: R70.00
Date: 31/08/13
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| Unpluggd all White logo |
Did someone say an ALL WHITE PARTY? yep, Unpluggd one of the most sophisticated, chic and up-market event in Soweto has unplugged their wires and everything turned white. White is the theme of this month and with spring around the corner what a better way to welcome the season and their calling it 'White Out'.
This is one of the best exclusive event I have ever attended, where glitz meets glamour. With its mounting number of attendees, Unpluggd had to change its venues three (3) time to accommodate everyone. Ray Ban, Hennesey, Moet and Belverdere are the proud sponsors of this event.
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| The inside look at Walter Sisulu Square |
On a Daayzie note: less is sometimes more-there is something interesting that I found about Unpluggd, they only use their Facebook page an emails to reach to their masses and they are doing it so well. With over 1 025 likes and attracting more than 55% attendees. For us PRP's we are advised to use all platforms to reach our target audience.
Applause to the PRP's of Unpluggd for using methods that really work for them and this shows that word of mouth still has huge impact on people's minds because a friend of mine recommend that we attend. On that note, a great way of promoting the above brands because that is one of the signatures of Unpluggd. And what better way to lure people to an event without a reward, you get freebie if you are seen to be the best dressed according to the theme. So if you looking to mingle, listen to great music and have a good time in Soweto,you now know where to go.
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| Reliving the moment: Sibongile, Zandi, Bawinile and Daz |
once again, I am the first on to comment lol
ReplyDeleteYes I agree, word of mouth is still the best common tool that people use to inform other about things.
hahaha do not and act smart, I sent you an email thats why you got here this fast.
DeleteYes, word of mouth as continued to be the best in the market. 95% of consumer mainly buy good and services based on what other are saying about the brand rather than what the brand itself says, so trust me, unpluggd is the place to be.
as we wait for Rose, maybe she will also respond hihihihi
DeleteEXCUSE ME!!!!! why are you taking about me and I am not even here???
Deletelol hahaha, Iris you just got lucky
lol, Rose you must improve now, 2x in a row haaaa
Deletemhhh nice article Daz, you are getting good at this ne.
ReplyDeleteI really love how you co ordinated your pictures, very slic like the article you wrote about and you ladies looked fab!
yes yes :)I am slowly getting there, this is what I signed up for so I better get used to it.
Deletethank you, When you are at unpluggd you better dress to impress, and we out done ourselves dont you think ;)
I agree to an extent that word of mouth can be quiet effective. But given the rather fickle nature of customers (always changing their minds, deciding to go or not to go to an event at the last minute), how well can Pr Practitioners rely on this method of communication?
ReplyDeleteWouldn't other methods be just as effective or even better at gathering an even bigger crowd? Granted...wrd of mouth does have its advantages, but since we're living in the information age, it would seem more plausible engage with customers....Given that word of mouth is not 100% accurate and a message can change or be misunderstood throughout the communication process.
Granted, word of mouth is not always effective and this post wasn't saying that but more to say that sometime you sont really need to stratch you budget to effectively communicate with people.
DeleteUnpluggd for one only uses facebook ad word of mouth to reach to their masses and its working for them, they dont have website or twitter pages but their growing.
I'm out of words Girl, your blog is alive and original. Put more picture and involve the youth, charity on your monthly schedule. Let it be a charity drive in a month and more youth stuff once in a month. Then Undressingsowher2 is the thing.
ReplyDeleteKeep it Up!!
nchhooooo Lebo, I really appreciate it hey, It really took a lot of planning and preparation.
DeleteDont worry, this is not my last post, I will be posting more stuff.
that all white is in my hood Kliptown funny cause I ddint know about it thank for the update will be sure to check it out
ReplyDeletelol Siphosethu, you see, more reasons to catch my blog, Ill keep you in the loop about what is happening in Sowe2
DeleteMy advice will be: Make your blog scanner friendly but all is perfect and stay away from slang words... It is so amazing that Soweto has so many events. Your blog is giving us an insight and is very informative. Thank you :)
ReplyDeletethank you Sibusiso, I will take that to note but yet again blogs are very personal and I was just treating it as such.
Deletemore reasons why you need to come to Soweto, :)
Word-of-mouth will never go out of fashion - well, according to me atleast. It is the cheapest and most convenient and frequent way to pass on news about upcoming events.
ReplyDeleteofcause, and people believe things said by another person.
Deleteand mahala (free) is the power
so i guess is about time i visited those joints nd by the way they are indeed big when it comes to their marketing strategies or should i say the use of different media.
ReplyDeleteyes, they preety much know their target audience and they know how to market themselves without even working hard. So less can be more.
DeleteHave never been to any of these all white events, but with that line up of sponsors I wold really go allout to try win that prie for the best dressed for the day.
ReplyDeletelol, its going to be big I tell you.
Deletecome on lets go!!!
Ooooh.!! I've heard of this unplugged events, they sure do sound fun. This acts as good publicity for Soweto, I mean having known for its monthly events brings a lot of exposure to it
ReplyDeleteTrue hey, its one of the biggest sessions in Soweto you must come to believe it.
Deleteits very chic
I must say though your blog is quite dope hey nice work Daz ma Daz
ReplyDelete